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• On Thursday, the Alberta Gaming, Liquor and Cannabis Commission (AGLC) launched Alberta province’s first 100 per cent legal online casino. PlayAlberta.ca now offers to local players a big variety of online casino entertainment – including online slots, instant-win games, and even Lottery-style offerings.
• Dec 13, 2020 26 Jun 2020 – AGLC selects NeoPollard to power Alberta online gambling site The platform will offer casino games and sports betting, as well as bingo and lottery. SBC Americas is a trade news portal providing in-depth news about the.
• AGLC's SMART Programs provide social responsibility training to staff in the liquor and gaming and cannabis industries, ensuring that workers are well-prepared to provide responsible service to Albertans. Phase 1 - Designed for front line employees of casinos.

Canada’s province of Alberta has just launched a government run online casino. PlayAlberta (at playalberta.ca) started taking bets yesterday.

Whether you are a recent graduate or looking for something new, AGLC has a dream job waiting for you. We offer impressive benefits and perks including opportunities for professional growth and development and programs that promote wellness and work-life balance. We value diverse identities and ideas.

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Like other Canadian provincial net casinos, PlayAlberta is government owned and regulated. Only residents of Alberta can register as customers.

Also like the other provinces, the rationale for launching a government run internet casino is twofold:

1. to give local residents a safe, regulated playing option, and (most important)
2. to generate some extra government revenue

As the The Gaming, Liquor and Cannabis (“AGLC”) website explains:

“All revenue generated through Play Alberta goes directly back into the Government of Alberta’s General Revenue Fund to support valued programs and services that Albertans rely on every day”

They’re hoping PlayAlberta will generate $3.7 million dollars annually for Albertans (from Albertans). Having had the benefit of seeing how their neighbours have faired at meeting expectations, perhaps they have set the bar a little lower to avoid disappointment.

NeoPollard Interactive is the government’s technology partner, contracted to operate the casino for the next 7 years.

At the moment the site offers a limited range of RNG games (mostly slots), keno type games and the ability to purchase lottery tickets. A pretty modest game line up initially with plans to expand over time. No live dealers as yet.

PlayAlberta’s full range of table games. Guess you have to start somewhere.

Canadian Provincial Government Casinos

With the Alberta domino falling, all of Canada’s 5 largest provinces by population now offer provincial government run casinos to their residents.

That’s 90% of Canada’s population that has access to a government owned online casino.

The first cab off the rank was British Columbia’s PlayNow, who have since expanded their offering to include live dealers from Evolution’s Vancouver studio.

Quebecers have long been able to play at Espacejeux.com. While Manitobans were given access to BCLC’s PlayNow in 2013.

Players from Ontario got their chance to have a flutter in 2015 when Ontario Lottery and Gaming Corporation launched Play OLG.

AGLC says Alberta online gaming will promote safety and relevancy.

Alberta’s Gaming, Liquor and Cannabis regulatory commission—AGLC for short—is undertaking a new mission in 2019. On January 17, they quietly sent out a Request for Proposal (RFP). They’re looking for interest from companies who can provide the province with what some would call a ‘long overdue‘ online gambling service.

When local media unearthed the RFP earlier this week, many were surprised by the Crown Corporation’s decision to take the iGaming plunge. Regulation of online gambling has been a common topic among the province’s government for years, but one they’ve consistently denied a desire to pursue up until now.

It kind of makes you wonder why the AGLC would issue an RFP so surreptitiously, as if they didn’t want to deal with the questions that would surely arise. Questions like, “Why now, after so many years?”, and “What’s the plan moving forward?”

Alberta Online Gaming to Promote Safety, Relevancy

The commission says it must move forward into the iGaming age for several reasons; primarily to offer superior player protections to Albertans who are already gambling on the internet via offshore websites, and to remain relevant in today’s ever-more-digitized society.

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Since no information was willingly provided, media took to requesting commentary from AGLC spokespersons. Director Angelle Sasseville of the Policy and Communications Department offered this statement on Wednesday:

“The lack of an online gambling presence puts Albertans at risk as offshore, unregulated sites do not provide any tools for responsible play.”

That’s not exactly true, though. Canada’s provincial regulators like to pretend that no one will protect local players except for them. They call offshore websites “unregulated” simply because they’re not “locally regulated”, and spread false information that player responsibility does not exist outside Canada.

In reality, many offshore sites are very well regulated in jurisdictions like the UK, who’s legislative blueprint sets the standard for the rest of the world to follow. I can navigate to sites like Betsson and find links to a multitude of responsibility promoting materials. Players are actively encouraged to set limits, take breaks, or enjoy a “cooling off period”. They openly promote programs like Gambler’s Anonymous, GamCare, BeGambleAware, and GamStop. That last one is a voluntary self-exclusion program that will not only prevent players from accessing Betsson’s online betting operation, but all UK-licensed operations.

But I digress…

Alberta to Offer Online Casino, Poker, Bingo and Lotteries

According to the RFP, the pending Alberta iGaming operation will provide adult residents of the province with access to an online casino, poker room, bingo games and lotteries. By proffering these betting verticals via desktop and mobile, AGLC hopes to protect its current $1.4 billion line of gambling revenue. Just days before the RFP went out, reports indicated the commission’s figures are on the decline.

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“Today, over $350M is wagered by Albertans on unregulated gambling websites,” estimates Sasseville. As for how a homegrown internet gambling service my impact those figures, or Alberta’s existing gambling revenue, she says, “it is difficult to forecast impacts to revenue at this moment.”

The impact of an Alberta online gaming market may be palpable sooner than later. The government seems to be fast-tracking the project. The RFP is giving potential service providers until February 28 to submit a proposal. The AGLC will consider each submission, then make their choice in June 2019.

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